Online Ad Management

Do you know how long it takes for a new website to get noticed?

It takes time for search engines, such as Google, to recognize and promote new websites. Even if you have a search engine optimized website it can take 6-12 weeks to get noticed. That is one of the reasons we offer online ad management. While you are waiting for Google to promote you in the organic (unpaid) search results, you can pay for prime space, and get immediate attention.  Paid ads appear at the top or right side of a Google results page.
 

Did you know that paying for ads can give you valuable feedback?

Online ads allow for you to identify the search terms that visitors are using to find you. Then you can modify your website content based upon the top performing keywords. This will improve your organic search results. After a while, your ranking might be so good that you won't need to pay for ads anymore.

How we can help

We select the best keywords for your practice, and write your online advertisements.  Then we submit your keywords and advertisement(s) to Google.

The Ad is Running

Let's say your firm has the keyword phrase "employment lawyer" associated with its advertisement.  When someone in your geographic area runs a search query for the words "employment lawyer" in Google, your ad will be returned on the first page of Google.  If the web visitor clicks through to your website from the ad, you will pay a cost.  This is called a cost-per-click (CPC).

You Set the Budget

You set the monthly budget.  We maximize your visibility within that budget.  We charge a fixed fee instead of a percentage to manage your account.  That means we can make objective recommendations for your budget.

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