Chimpanzees can use blades of grass to lure termites out of nests. They can use rocks to break open hard nuts. And chimpanzees can send email messages to your clients. Really! The chimps over at Mail Chimp can help your law firm stay “top of mind” with email messages.
It is easy to create an email campaign with Mail Chimp. You can even sign up for free if you have fewer than 500 subscribers on your list. Just choose “Forever Free” instead of “Monthly” when you sign up. Either upload your list of clients from an Excel spreadsheet, or add them manually one-by-one. If you are just starting a practice, you can keep adding to your list as you go along.
Don’t want to send a monthly newsletter? No problem. Just send email for holidays, upcoming events, or seasonal tips. Email messages help you build a rapport with your clients and keep the door open for future business.
Here’s an example of a 4th of July email message:
Here’s an example of an email filled with tax tips:
The great thing is that the templates shown above are readily available in Mail Chimp, along with many others. You can use a pre-designed template or create your own. No matter which one you choose, be sure to include a link to your website within the email.
In summary, this is no monkey business. You really can get apes to deliver email messages to your clients. Then they will remember to use your services or to refer you to others.