You can use client satisfaction surveys to improve your practice, and to collect testimonials. Negative responses to surveys can help you identify areas for improvement. Positive responses can be used as website testimonials with clients’ permission (if allowed in your state).
SurveyMonkey provides an easy way to create a survey. Here’s how:
- Create an account with SurveyMonkey.
- Choose the “look” for your survey.
- Choose the format for the questions (multiple choice, open ended, rating scale, etc.)
- Create the questions.
- Click a button to create a link to your survey.
- Share the link in email messages.
- See the results of the survey.
Here is a one-question survey that I created through SurveyMonkey:
http://www.surveymonkey.com/s/D5WN33D
Here are some general tips for client satisfaction surveys.
- Keep the survey short. It should not take more than a couple of minutes to complete.
- Consider sending the survey immediately after services are rendered.
- If you would like to send the survey to former clients, send the link to the survey in a newsletter.
In summary, sending a survey to your clients can help you learn about your practice, and provide you with a source of testimonials for your website. SurveyMonkey allows for you to easily create and send a survey to your clients, and it is free at the basic level. Give it a try, and find out what your clients really think of you.