In order for your law firm website to be found by potential clients it needs to be search engine optimized. In other words, it needs to be set up to properly communicate with Google, and other search engines. Part 2 of this four part series is about web page URLs.
A Uniform Resource Locator (URL) is an address of a web page. URLs are “read” by search engines. The URL for Joel Larabee’s home page is highlighted below.
Each page of your website should have a unique URL. The URL should contain keywords relevant to the content and the title tag of the page. For example, look at the page about wrongful termination in the website below. Notice that the highlighted URL contains the words “wrongful termination.”
Inserting keywords into URLs is an often neglected, but easy way to achieve search engine optimization. Talk to your web developer about customizing your website URLs or get an Impirus website. It is easy to customize the URL for each web page within an Impirus website.