I have previously talked about the benefits of signing up for a free profile on Google Places. Now you can enhance your listing on Google Places by adding Google Tags. The tags can be used to highlight your law firm website, a video about your firm, or a special service.
In the example below, Park Segler has a Google tag to highlight a Free Consultation. Notice the yellow arrow below the listing.
For another example, a couple of “Orlando criminal lawyers” have chosen to highlight their Law Firm Websites. Notice the yellow/blue tags on the map, and the yellow arrows under the business listings.
Google Tags are useful because they draw attention to your law firm, which could ultimately result in more clients. The tags cost $25/month, and there is no long term commitment. You can visit Google.com/help/tags for more information.
In my opinion, Google Tags should be used now or never. Get them while the getting is good. They won’t mean a whole lot when every business is highlighted.