When you are committing a crime, leaving a trace can lead to a conviction. When you are practicing law, however, leaving a trace can lead to business. This is proving to be the case for San Francisco attorney Jason Beahm, who is leaving a trace on the web by setting up online profiles, commenting on blogs, publishing online articles, and answering questions online.
Recently Kevin O’Keefe posted an article titled Not connecting with people on LinkedIn is short sighted and damaging to your reputation. In the article he lists the objections that many lawyers have to becoming a part of LinkedIn. He also says that “Connecting with other professionals is not a bad thing.” Indeed it is not, especially if that connection comes with a recommendation, as it so often does for Jason Beahm.
Jason has 11 recommendations on his LinkedIn profile. They are especially beneficial because they validate the content on his Beahm Law website. His website home page says, “The most important value we provide clients is problem solving, so we begin by focusing on the resolution.” Upon reading that content a web visitor might or might not believe that Beahm can solve problems. But if the visitor checks out Beahm’s LinkedIn profile, he will know it is true upon reading the recommendations. One recommendation says, “I recommend his work because he is quick on his feet and can offer a myriad of solutions to any given problem.” Another says, “Jason has the uncanny ability to look at problems through a different lens which allows him to quickly and creatively solve them.” According to Lee Rosen, these kinds of recommendations work because other people can sell you, better than you can sell you.
In addition to having a profile on LinkedIn and being actively involved on Twitter, Beahm publishes content on the web. He contributed to the article Widgets and Apps, which was published online in the ABA’s GPSolo Magazine. He also has an article posted on the HGB Law Blog, Pass on Data Pass: Murky Credit Card Tactic Banned, and he regularly posts articles for FindLaw.
Publishing online content demonstrates Beahm’s knowledge of the law, and commenting and answering questions online establishes him as a part of the legal community. Jason answers legal questions for people through Avvo.com. He also reads and comments on blogs. Recently he made this comment on the Mashable post How Lawyers Are Using Social Media for Real Results: “Building my brand as an attorney online has been enjoyable and beneficial. As Black said, by connecting with attorneys and following blogs, I have made all kinds of great connections and gained insights I wouldn't have otherwise had access to.”
In conclusion, Jason is leaving plenty of digital tracks as he comments on blogs, publishes online articles, sets up online profiles, and tweets. He believes that social media presents “incredible opportunities for law firms.” He reminded me that “everyone Googles everyone and in order to have the right image, you need people to find relevant information about you when they search.” That is very true, and something every attorney should keep in mind. What do you want people to find when they Google your name?