Run a search query in Google on the phrase “New York medical malpractice lawyer,” and you will find more than 4 million search results. Gerry Oginski’s website consistently tops the list. That’s right; he is #1 among millions of other websites. This is an amazing accomplishment. It is especially remarkable because he is a solo practitioner, and he doesn’t pay Google to be ranked at the top.
Most lawyers are content with owning a website, and maybe setting up a profile on LinkedIn. Gerry has gone beyond the expected to achieve great visibility on the internet. He has a profile on Twitter, where he has 966 followers, and a Facebook profile where he has 780 friends. Furthermore, he educates the public through his blogs, website, and videos.
While some solo practitioners struggle to maintain cash flow and keep clients in the queue, Gerry has been a solo since 2002. His main office is in Great Neck, Long Island. Gerry’s web presence has undoubtedly contributed to his success. One of his blogs, NY Medical Malpractice Video Blog contains videos on topics from misread Pap tests to anesthesia overdose. His other blog, “NY Medical Malpractice and Accidents” educates the public about a lawyer’s professional responsibilities, among other things. It even has a funny post about his own experience with a “slip and fall.”
The videos that he creates are really effective for a couple of reasons. First, they give him search engine optimization. This means that people looking for help with malpractice suits in NY will find him, even if they don’t know him by name. They will find him on YouTube if they are searching for “medical malpractice lawyer New York.” Furthermore, the videos are effective because they contain tips and case studies.
Gerry’s website is optimized in several manners. He has a comprehensive list of practice areas. If you click on a practice area, such as Gallbladder Surgery, you will find a layman’s explanation and a call to action. Also, Gerry offers a free book to potential clients, in exchange for their contact information. This is an especially good way to build an email list. Furthermore, he has a FAQ section on his website, and it includes the answers to questions like, "The Doctor Delayed My Diagnosis - Do I have a Case?"
In conclusion, Gerry’s enthusiasm for internet marketing has made it possible for him to be a successful solo practitioner and to get preferred or pre-qualified clients. He has also become so adept at making his own videos that he now creates videos for other lawyers. So if you are thinking of marketing yourself with videos, you can contact Gerry through his Lawyer’s Video Studio. At the very least, you can draw inspiration from one lawyer’s huge internet marketing success.
I’ll leave you with one of Gerry’s excellent videos:
