Last October 105,923,000 unique viewers watched a video on YouTube. Posting a video on YouTube, and embedding it in your website is a great way to increase your visibility and your authority on the web. Follow these tips to create an effective video.

Watch this video created by the Law Offices of Fern Trevino.

http://www.youtube.com/watch?v=L3XgYPUcmb8

This is an effective video for the following reasons:

• It is educational. Fern gives free legal advice to potential clients.
• It is concise. The video lasts for only 1 minute and 21 seconds, and yet it delivers a lot of information in that time.
• It displays contact information at the beginning and end of the video.
• It has a clear image, and quality sound.
• It has a subtle call to action at the end. It advises the viewer to "consult with an attorney."

Watch this video "Should I get a lawyer?" created by Lee Rosen.

http://bit.ly/6dWwKY

This is an effective video for the following reasons:

• It is educational. Lee outlines the common mistakes people make without a lawyer.
• It is concise. The video lasts 5 minutes and 16 seconds.
• It has branding at the beginning of the video, and Lee introduces himself.
• It has a clear image, and quality sound.
• It has a call to action at the end. It advises the viewer to "get a lawyer on your team."

Additional tips:

• Include your name, title, and geographic service area in your video.
• Use simple language, not legalese.
• If you do not feel comfortable in front of a camera, consider creating a video using Camtasia screen recorder software. You can create a video out of power point slides and other screen images.
• Remember, the purpose of the video should be to educate, not to talk about yourself.

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